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Towards Sustainable Recovery

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His Royal Highness Prince Haji Al-Muhtadee Billah ibni His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, the Crown Prince and Senior Minister at the Prime Minister's Office in a sabda hopes that the private and public sectors continue to collaborate to achieve a more dynamic, sustainable and competitive environment. His Royal Highness in the sabda via video recording at the Opening Session of the ASEAN Business Awards, ABA 2021 last night, applauds sponsorships received from corporate; for dedicating their income for social purposes which they will be recognized by the Brunei Special Award for Emerging Social Enterprises.

His Royal Highness in the sabda said that the COVID-19 pandemic has evolved rapidly from a health emergency to a global economic crisis, and has negatively impacted the private sector. Nevertheless, the region has been showing signs of economic recovery in 2021, and the private sector has played a fundamental role in supporting the region's efforts. His Royal Highness stressed the importance of strengthening the collaboration between the public and private sectors to pursue a sustainable recovery from the pandemic. His Royal Highness highlighted that programmes such as the ASEAN Business Roundtables, ASEAN Business and Investment Summit and the ASEAN Business Awards shows great things can be achieved when the government and the private sector work hand in hand.

ABA is a premier annual ceremony held to honour outstanding businesses in Southeast Asia for their achievements in sustainable growth rates and significant contributions to the prosperity of the region's economy.

The awards ceremony provides a strategic approach for businesses to enhance their visibility so they could continue advancing their creative spirit in a time of constantly changing situations. At the same time, businesses also have the opportunity to expand their networks within the ASEAN region and on the global business community stage.

Source: Radio Television Brunei