Bangkok, Central Pattana Public Company Limited has invested 400 million baht to launch the biggest, world-class Songkran entertainment campaign 'THAILAND'S SONGKRAN FESTIVAL 2024' between 2-21 Apr. 2024 at Central shopping centers all over. country Ready to launch Miss Songkran straight from the universe 'Cheynis Palacios' Miss Universe 2023 joins as a Global Cultural Ambassador to pass on The Best of Thainess to people around the world. Stimulating the Thai economy and tourism during the bustling high season in the second quarter. Mr. Natthakit Tangpoonsinthana President Marketing Division, Central Pattana Public Company Limited said, 'This year Central Pattana is ready to be a platform to promote Thai Songkran throughout the world as one of the top 10 festivals in the world. according to government policy With the uniqueness of Songkran being the only Water Festival that is more than just a water-splashing festival. Merge culture, traditions, beauty that is unique to the local area together. by Central s hopping centers nationwide Ready to be a global cultural and entertainment landmark Welcoming Thai people and tourists from around the world. To create a tourism magnet to make Thailand a world-class travel destination. According to TAT data, it is estimated that during Songkran, April 1-21, 2024, there will be 8-10 million Thai and foreign tourists entering Thailand, creating a turnover of 5-80 billion baht for Central Pattana to launch Miss Songkran. Universe level invites "Khun Cheynis Palacios" Miss Universe 2023 as a Global Cultural Ambassador who forwards The Best of Thainess and 6 highlights of Songkran travel to Central. Complete with all the great entertainment throughout Thailand. Using a budget of over 400 million baht, various activities are organized, including: Music and Water Fight Entertainment Festival: 30 Landmarks World's Best Water Fight Entertainment Expanding the fun at swimming spots throughout Thailand for more than half a month. at Central shopping centers nationwide Thai Maha Ente rtainment: Watch a special showcase of world heritage of Thai culture that has been praised by UNESCO such as Khon, Joe Louis small puppet theater, Manohra dance. Suk Maha Entertainment: Activities to preserve Thai culture and traditions Increase good fortune for the Thai New Year Join in paying homage and pouring water on Buddha images from famous temples in the city. Delicious entertainment: Celebrate Songkran and Family Day, inviting you to shop, taste, and taste local Thai food. Dress up in Thai clothes for great entertainment: Invite you to dress in Thai clothes and local clothes all over the country. Throughout April Great shopping and entertainment: Great value promotions worth more than 7 million baht. In addition, Central Group and its affiliates support Thai products to grow into the global market sustainably. Piloting the sale of loincloths from the community with the event "Hug Thai, charming Thai way of life, new style, Thainess Station, Thai products, united for the community" at shopping ce nters and department stores under the Central Group covering the country. Source: Thai News Agency