ASEAN Business Awards

His Royal Highness Prince Haji Al- Muhtadee Billah ibni His Majesty Sultan Haji Hassanal Bolkiah Mu'izzaddin Waddaulah, the Crown Prince and Senior Minister at the Prime Minister's Office in a sabda stressed on the importance of strengthening collaborations between the public-private sectors to pursue a sustainable recovery from the pandemic. In 2021,

His Royal Highness added in his sabda, the region has been showing signs of economic recovery, whereby the private sector has played a fundamental role in supporting the region's efforts. Towards supporting this collaboration, several dialogues and programmes between the private sector and various ASEAN Sectoral Bodies have steadily increased in the recent years,especially in the areas of MSME's. Tourism and Global Supply Chains.

His Royal Highness made the sabda at the ASEAN Business Awards, ABA 2021, held virtually and hosted by the ASEAN Business Advisory Council Brunei. In the sabda, His Royal Highness underscored that continued collaborations between the public and private sectors will undoubtedly help identify economic opportunities and relevant actions to further support the businesses in developing a strong foundation and explore new innovative ways to do business.

This year's ASEAN Business Awards carries the theme, 'Recover, Stronger, Together, Sama-Sama'. Established for over 10 years, the ASEAN Business Awards aims to recognise outstanding key enterprises that have contributed significantly to the ASEAN region. This year 126 applications were received out of which 86 were shortlisted and 45 were presented the prestigious awards to organisations from ASEAN countries.

Source: Radio Television Brunei