Launching of Brunei Cybershop Fair 2020

The development and growth of e-Commerce and online shopping have created new opportunities in many aspects, moreover with the development of smartphones and user-friendly mobile internet experiences, made shopping online easier than ever before. Based on the ICT Business Survey conducted last year by Authority for Info-Communications Technology Industry of Brunei Darussalam, AITI, it was recorded that only 16 percent of local businesses are selling their product online. This means that the majority of local businesses have yet to adopt e-Commerce. This was highlighted by the Acting Chief Executive of AITI during the launching of the Brunei Cybershop Fair 2020 yesterday afternoon at One City Shopping Centre.

The fair was launched by Dato Seri Paduka Haji Matsatejo bin Sokiaw, Deputy Minister of Energy and Chairman of AITI. Held for the second time, the fair is part of AITI's efforts to encourage public to shop and to trade online, particularly through the local e-Commerce vendors.

Engineer Awang Haji Jailani in his speech said there are still abundant opportunities for local businesses to go online as existing local platform providers are readily available to assist them to become e-Commerce players. Although the adoption of e-Commerce by businesses are still low, it needs to be emphasized by promoting online purchasing to the local e-Commerce vendors in order to generate revenue that can contribute to the growth of the economy.

The Brunei Cybershop fair 2020 is held until this Sunday from 10 in the morning to 10 in the evening. Members of the public are welcomed to the fair, and AITI encourages everyone to take the opportunity to learn about the benefits of online shopping through a one-on-one coaching and learn more about safety when shopping online.

Source: Radio Television Brunei